Kundenpotenziale ausschöpfen. ÖPNV-Marktanteile und Zielgruppen für das Marketing im Großraum München.
Alba
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Publisher
Alba
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DE
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Düsseldorf
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0722-8287
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ZLB: 4-Zs 3393
BBR: Z 529
TIB: ZO 1831
BBR: Z 529
TIB: ZO 1831
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Abstract
Zur konzeptionellen Gestaltung seines Angebotes sowie zur Optimierung des Marketing-Mix-Einsatzes benötigt der Münchner Verkehrs- und Tarifverbund (MVV) ständig aktuelle Daten über den Mobilitätsmarkt im Großraum München. Mit Hilfe einer jüngst durchgeführten Analyse werden Marktdaten bereitgestellt, die einen Überblick über die derzeitige Markt-Situation des MVV geben und noch offene Potenziale für den MVV aufzeigen. difu
For the creation of its supply as well as for the continuous improvement of its marketing mix the Munich Traffic and Tariff Association (MVV) requires constantly topical data about the mobility market in the metropolitan area of Munich. By means of a recently carried out survey on the share of the market and potential analysis MVV obtained market data giving an overview of the present market situation and still indicating open potentials. difu
For the creation of its supply as well as for the continuous improvement of its marketing mix the Munich Traffic and Tariff Association (MVV) requires constantly topical data about the mobility market in the metropolitan area of Munich. By means of a recently carried out survey on the share of the market and potential analysis MVV obtained market data giving an overview of the present market situation and still indicating open potentials. difu
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Der Nahverkehr
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Nr. 1/2
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S. 51-59