City branding. An effective assertion of identity or a transitory marketing trick?

Kavaratzis, MihalisAshworth, G. J.2007-03-282020-01-042022-11-252020-01-042022-11-2520050040-747Xhttps://orlis.difu.de/handle/difu/107349City branding. An effective assertion of identity or a transitory marketing trick?ZeitschriftenaufsatzB00145126StandortStandortpolitikWerbungStadtRäumliche Identität